Prudential

Product Marketing Manager

Prudential
BusinessSingaporeFull-time1 months ago

About the role

AI summarised

Product Marketing Manager role focused on developing and executing marketing strategies to promote new products and drive sales growth.

BusinessFull-timeGeneral

Key Responsibilities

  • Conduct market research and analyze consumer trends
  • Develop marketing campaigns and promotional materials
  • Collaborate with cross-functional teams to launch products
  • Monitor campaign performance and optimize strategies
  • Manage brand positioning and messaging
  • Analyze market data to inform marketing decisions
  • Coordinate with sales teams to align marketing efforts
  • Create and maintain marketing reports and dashboards

Requirements

  • Strong understanding of marketing principles and strategies
  • Proficiency in digital marketing tools and platforms
  • Excellent communication and presentation skills
  • Experience in market analysis and campaign management
  • Knowledge of consumer behavior and market trends
  • Ability to work in a fast-paced, dynamic environment