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Jobfoundry
Abbott

Regional Marketing Manager, SEA

Abbott
HealthcareSingaporeOnsitePosted 4 weeks ago
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About the role

AI summarised

The Regional Marketing Manager for SEA is responsible for developing and executing marketing strategies across the Southeast Asia region to drive revenue and market share growth. This role involves managing product portfolios, leading demand generation campaigns, engaging with key opinion leaders, managing marketing budgets, and collaborating with cross-functional teams including sales, clinical, regulatory, and supply chain. The position requires strategic thinking, strong analytical skills, and the ability to execute marketing initiatives that support product launches and commercialization efforts.

HealthcareOnsite

Key Responsibilities

  • Develop and implement marketing strategies for SEA to achieve revenue and market share targets across all franchises
  • Conduct market analysis, competitive intelligence, and identify growth opportunities
  • Create go-to-market strategies for geographies within the region to support individual product launches to maximize business growth
  • Routinely perform analyses of industry, market, and account-specific trends and present findings in clear, consistent presentations with specific conclusions and proposed actions
  • Assess market for partnership, distribution, or co-promotional relationships and propose possible deals or opportunities that would drive AV’s leadership position and incremental revenue
  • Work closely with sales, clinical, regulatory, and supply chain teams to ensure seamless execution of marketing plans
  • Support training programs for internal teams and external stakeholders
  • Drive product positioning, pricing strategies, and lifecycle management for Coronary, Core Coronary, OCT/FFR, and Endovascular portfolios
  • Plan and lead key regional marketing events within the region (conferences, company-sponsored industry events, etc.)
  • Provide regional leadership to support execution of local marketing activities and tactics
  • Lead regular product training sessions (product information, clinical data, etc.) for AV staff throughout SEA region

Requirements

  • Create Strong market models reflecting current market trends and competitive landscape