Jobfoundry
Jobfoundry
Accenture

Marketing Senior Analyst

Accenture
BusinessSingapore, Bangkok, Kuala LumpurFull-time1 weeks ago
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About the role

AI summarised

This role is for a Client Relationship Marketer at Accenture, focusing on the Health & Public Services sector in Asia Pacific. The marketer will partner with leaders to create integrated marketing strategies, use data and AI tools for client insights, support account-based marketing activities, and measure marketing effectiveness. The ideal candidate has a bachelor's degree in marketing, 4+ years of B2B marketing experience, strong project management and stakeholder management skills, and proficiency in tools like Salesforce and LinkedIn Sales Navigator.

BusinessFull-timeMarketing & Communication

Key Responsibilities

  • Partner with Health & Public Services Marketing Leaders to create and execute fully integrated marketing and communication strategies for high and medium opportunity clients across the Asia Pacific and regions.
  • Use our Data and AI tools to generate client insights, sharing them with our team lead and account teams to inform who we target and how we engage them.
  • Collaborating with your amazing M+C peers to curate and contextualise content and experiences that are most relevant for our clients.
  • Support account-based marketing activities including events and roundtables, ensuring they run smoothly with maximum impact – by working with an ecosystem of stakeholders across M+C, account teams and operations teams.
  • Use Accenture's SynOps and other leading technologies to help us know our and prioritize our marketing work.
  • Measure our marketing against agreed-upon success measures and use feedback loops for continuous improvement.
  • Take part in Learning programs across M+C.

Requirements

  • Bachelors Degree in Marketing, or equivalent.
  • Strong business acumen, good knowledge of Accenture's area of business and overall business strategy or previous experience in the Health and Public Sector.
  • 4+ years hands-on marketing experience, ideally in professional services or other B2B organisation(s). Account based marketing or pursuit / deal-based marketing experience highly desirable.
  • Broad marketing skill set, including campaign management, deliverable development and measurement and reporting. Demonstrable experience in using different channels, including social media, email and direct mail.
  • Strong project management skills and ability to manage multiple projects in a deadline-driven environment.
  • Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels.
  • Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organisation.
  • Possess leadership qualities and is a team player with great interpersonal skills and strong collaboration skills.
  • Act as the advocate for our clients and exemplify modern data-led marketing.
  • Fuel success by acting as a steward across One M+C (Marketing + Communications) function and one client relationship marketing team.
  • Drive differentiation for campaigns through creativity, flair and innovative thinking.
  • Enthusiasm, passion for marketing and can-do attitude.
  • Experience with Salesforce or similar client relationship management platform desirable, e.g., managing client interactions, reporting, campaign set up.
  • Experience using LinkedIn Sales Navigator desirable.
  • Proficient in Microsoft PowerPoint and Excel.