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Singapore Airlines

Senior Executive/Assistant Manager Digital Marketing (AI and Data Innovation)

Singapore Airlines
BusinessSearch by LocationFull-time2 weeks ago
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About the role

AI summarised

This role is for a Senior Executive/Assistant Manager in Digital Marketing at Singapore Airlines, focusing on AI and data innovation. The candidate will manage end-to-end digital marketing campaigns and drive innovation through AI, agentic AI, audience intelligence, and revenue management data to enhance customer engagement across the journey.

BusinessFull-time1731

Key Responsibilities

  • Plan, manage and optimize full funnel campaigns across multiple channels and platforms including but not limited to search, display, social, affiliates, Whatsapp marketing.
  • Research, test, and deploy agentic AI tools to automate and optimize stages of the marketing process—from strategy ideation to post-campaign learning loops.
  • Collaborate with AI vendors, data scientists, and internal tech teams to pilot AI-driven campaign workflows (e.g. automated media planning, predictive audience segmentation, copy generation).
  • Leverage first-party data and audience management platforms to identify audience clusters and high-value segments.
  • Integrate AI-driven predictive modelling to forecast customer behaviour, booking propensity, and lifetime value.
  • Work with internal teams and external stakeholders to build audience journeys that adapt dynamically based on engagement and revenue signals.
  • Map and continuously evolve the end-to-end digital customer journey using AI insights and behavioral data.
  • Identify friction points and opportunities to enhance targeting and personalization across touchpoints (web, app, search, social, programmatic, email etc).
  • Partner with creative, media, technology and legal teams to ensure AI-generated creative assets align with brand voice and regulatory standards.
  • Collaborate with Revenue Management and Commercial Strategy teams to translate fare data, demand patterns, and route profitability insights into actionable marketing campaigns.
  • Responsible for maintaining workflow diagrams and decks across multiple stakeholders to ensure clarity and consistency in the processes relating to these tools, dashboards and ad operations.
  • Establish and develop best practices, SOPs, ways of working and comprehensive training materials for all levels of marketers.

Requirements

  • Bachelor's Degree
  • Preferably proficiency in digital marketing, AI marketing solutions and marketing technology/automation tools and models
  • 3–5 years of experience in digital marketing, programmatic advertising, or AI marketing solutions (preferably in travel, airline, or e-commerce sectors).
  • Strong understanding of AI/ML concepts, data analytics, and marketing automation platforms.
  • Experience with tools such as Google Marketing Platform, Adobe Experience Cloud, Meta Ads, CDPs, DCO platforms
  • Familiarity with airline or revenue management systems (e.g., Amadeus, Sabre) is highly desirable.
  • Demonstrated experience in data storytelling, A/B testing, and AI ethics in marketing.
  • Excellent collaboration, communications and writing skills, able to bridge marketing, tech and business teams, meticulous, creative, data-driven, adaptable, strong stakeholder management skills and performance oriented.