About the role
AI summarisedThe Communications Manager at PwC Singapore will develop and drive integrated communications strategies covering media, social media, and internal communications to position the firm as a market leader. This role reports to the Brand and Communications Team Lead and involves working closely with business leaders and the wider Marketing and Communications team to deliver shared outcomes.
BusinessFull-timeGeneral
Key Responsibilities
- Develop and implement communications strategies that promote and protect PwC's vision, strategy, values and purpose, in line with network and local priorities.
- Lead or support communications for firmwide and business-led and employer branding initiatives.
- Monitor market trends, external developments and competitor activity to inform communications planning and recommend proactive initiatives.
- Work closely with internal stakeholders to align messaging across business units, ensuring consistency and coordination across campaigns and initiatives; provide consultation as and when necessary.
- Provide guidance, coaching and quality oversight to junior team members, supporting skills development and maintaining high communications standards.
- Contribute to a collaborative, high‑performing team culture within the Brand and Communications team, and the wider Marketing and Communications function.
- Uphold PwC's brand standards, values and code of ethics across all communications activities.
- Proactively identify and develop media opportunities that support PwC Singapore's business priorities, reputation and thought leadership agenda.
- Build, deepen and sustain strong working relationships with journalists, editors and media outlets across relevant beats to increase the firm's network of media friends.
- Manage day‑to‑day media monitoring and media engagement activities, including share-of-voice tracking, pitching stories, responding to media queries, coordinating interviews and supporting reactive communications when required.
- Work closely with external PR agencies and representatives to shape story angles, guide execution, review materials and ensure alignment with PwC's positioning and standards.
- Develop high‑quality media materials, including press releases, media statements, talking points and commentaries.
Requirements
- A recognised university degree in Communications, Journalism, Public Relations or a related discipline.
- At least 6 years of experience in PR, media relations, corporate communications or journalism, preferably within a professional services, B2B, or media environment.
- Strong familiarity with working with the media—including pitching, managing media queries, supporting interviews and handling sensitive or fast‑moving issues—and understanding of news values, editorial judgement, deadlines and newsroom workflows; prior experience in journalism is highly valued.
- Excellent content framing, angling and writing skills, with a proven ability to translate complex subject matter into compelling, audience‑relevant and channel‑appropriate stories.
- Experienced in working with PR agencies, including briefing, shaping story development, reviewing materials and maintaining high editorial and quality standards.
- Comprehensive understanding of corporate social media account management, including platform dynamics, user behaviours, paid promotion and content performance considerations.
- Strong upward and stakeholder management skills, with the ability to understand business priorities, align communications objectives, and drive desired outcomes.
- Proven ability to lead, coach and support junior team members, providing clear direction, constructive feedback and quality oversight while developing team capability.
- Comfortable taking on additional responsibilities beyond the core communications remit when required, with a flexible, proactive and solutions‑oriented mindset.
- Experience in crisis communications/sensitive situations is a bonus.
- Highly organised, resilient and able to manage multiple priorities and deadlines in a fast‑paced environment.