About the role

AI summarised

The Senior Employer Branding Coordinator is responsible for developing and executing employer branding strategies to attract top talent. This role involves managing social media presence, creating engaging content, and collaborating with HR and marketing teams to enhance the company's employer brand.

BusinessFull-timeGeneral

Key Responsibilities

Develop and implement employer branding strategies to attract and retain top talent.
Manage and grow the company's employer brand presence on social media platforms.
Create compelling content including videos, graphics, and written posts to showcase company culture.
Collaborate with HR and marketing teams to align employer branding with overall brand strategy.
Monitor and analyze employer branding metrics to measure effectiveness and optimize campaigns.
Organize and participate in recruitment events, career fairs, and campus engagements.
Manage the employee advocacy program and encourage employee-generated content.
Stay updated on industry trends and best practices in employer branding.

Requirements

Bachelor's degree in Marketing, Communications, Human Resources, or related field.
3-5 years of experience in employer branding, marketing, or communications.
Proven experience managing social media accounts and creating engaging content.
Excellent written and verbal communication skills.
Strong project management and organizational skills.
Ability to work collaboratively with cross-functional teams.
Experience with analytics tools to track and report on campaign performance.
Creative mindset with attention to detail.
Knowledge of employer branding trends and best practices.
Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.