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Changi Airport Group

Title: Senior Associate, Changi Rewards Marketing

Changi Airport Group
BusinessSingaporeFull-time6 days ago
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About the role

AI summarised

This is a senior associate marketing role for Changi Rewards, the loyalty program of Changi Airport. The role involves driving customer acquisition, engagement, and spend through end-to-end campaign management, member events, marketing communications, and data analytics. The ideal candidate has 2-3 years of experience in loyalty marketing, preferably in retail, hospitality, tourism, banking, or aviation.

BusinessFull-time7026

Key Responsibilities

  • Launch and execute end-to-end marketing campaigns and promotions to drive member sales, including strategic planning, creative development, marketing communications and publicity etc.
  • Set up campaign offers via loyalty platform to targeted members to increase engagement and profitability.
  • Organise members exclusive events to drive footfall, sales and unique customer experiences, managing end-to-end from conceptualisation, planning and execution to post-event analysis.
  • Developing contents across various communications such as eDMs, app, website, and other touchpoints, and making sure that front-end member information is always updated.
  • Leverage on marketing automation & digital tools to do customer segmentation, customer journeys and customer lifecycle management.
  • Support the business requirements of our business units and drive stickiness through our loyalty program.
  • Collaborate with stakeholders to develop and execute loyalty initiatives, ensuring seamless integration of loyalty perks across the app and website to enhance customer engagement.
  • Measure, analyse and report on campaign KPIs and performance.
  • Develop understanding of our members through data analysis; track and measure CRM program performance, and transform data insights into action plans to improve business performance.
  • Support sales opportunities/initiatives and premium customers program to deepen engagement and maximise value.
  • Purchase of product or service offerings for our program, billing and reconciliation of incentives amongst stakeholders and partners.

Requirements

  • Good degree with 2-3 years of experience in loyalty marketing, preferably in retail/ hospitality/tourism/banking/aviation industry.
  • Fresh graduates with similar internship experiences are welcome to apply.
  • Familiar with customer relationship management or customer lifecycle management, from acquisition, engagement, conversion to retention.
  • Experience in digital marketing and hyper-personalisation across customer segments/journeys through different channels.
  • Independent and dependable.
  • Self-driven individual who is a team player and agile to changes.
  • Ability to manage multiple stakeholders, cross-collaborate and multi-task.
  • Excellent communications with both creative and analytical mindset.
  • Advanced in MS Office (Excel and Powerpoint), knowledge in Business Intelligence tools (eg Microstrategy, Tableau, Power BI, Google Analytics) and campaign management tools (eg Braze, Session M, Adobe Experience Cloud) highly desirable.