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Marketing Communications Analyst role at Murata in Yishun, Singapore.

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Develop, coordinate, and execute marketing communication campaigns tailored to regional audiences.
Collect and analyze data from various sources (email, digital platforms, CRM, events, sales) to measure campaign performance and engagement metrics.
Create reports and dashboards to deliver actionable insights to marketing and sales teams.
Analyze customer and prospect data to support audience segmentation and improve personalization of marketing communications.
Collaborate with regional teams to ensure messaging consistency and alignment with business objectives.
Assist in providing data-driven input for content creation, including formats, topics, and channels.
Identify opportunities to improve and automate marketing processes using data insights.
Ensure accuracy and consistency of marketing data across platforms, maintaining compliance with data privacy standards.

Degree in Marketing, Communications, Business, Data Analytics, or related field.
Minimum 2 years of relevant experience in marketing communications with a focus on data analysis (B2B preferred).
Skilled in Excel, Power BI, Tableau, or similar data and visualization tools.
Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms.
Strong communication skills with the ability to translate data into marketing actions.
Detail-oriented, analytical, and proficient in problem-solving.
Ability to manage multiple projects and thrive in a team environment.