About the role

AI summarised

The Executive, Marketing (Retail & Workspace) role is responsible for developing and executing marketing strategies to drive footfall and sales for retail and workspace properties. The role involves campaign management, digital marketing, content creation, and performance analysis.

BusinessFull-timeGeneral

Key Responsibilities

Develop and implement marketing strategies for retail and workspace properties to increase brand awareness and drive footfall.
Plan and execute integrated marketing campaigns across digital, social, print, and events.
Manage content creation for marketing collaterals, including brochures, newsletters, and social media posts.
Monitor and analyze campaign performance metrics and provide insights for optimization.
Coordinate with internal stakeholders and external agencies to ensure timely delivery of marketing initiatives.
Conduct market research and competitor analysis to identify trends and opportunities.
Manage marketing budgets and ensure cost-effective allocation of resources.
Support leasing and sales teams with marketing materials and presentations.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
Minimum 2-3 years of experience in marketing, preferably in retail or real estate.
Strong understanding of digital marketing channels and tools.
Proven experience in campaign management and content creation.
Excellent written and verbal communication skills.
Proficient in Microsoft Office Suite and marketing analytics tools.
Ability to work independently and manage multiple projects simultaneously.
Creative thinking and problem-solving skills.
Strong attention to detail and organizational skills.
Team player with good interpersonal skills.