About the role
AI summarisedHead of Banking & Wealth Product Marketing at a leading bank, responsible for developing and executing marketing strategies for wealth and banking products. Leads a team to drive customer acquisition, engagement, and revenue growth through integrated marketing campaigns.
BusinessFull-timeGeneral
Key Responsibilities
- Develop and execute comprehensive marketing strategies for banking and wealth products to achieve business objectives.
- Lead and mentor a team of marketing professionals to deliver high-impact campaigns.
- Drive customer acquisition, engagement, and retention through targeted marketing initiatives.
- Collaborate with product, sales, and digital teams to align marketing efforts with product launches and business goals.
- Manage marketing budgets, track ROI, and optimize spend across channels.
- Analyze market trends, customer insights, and competitive landscape to inform marketing strategies.
- Oversee the creation of marketing collateral, including digital content, brochures, and presentations.
- Ensure compliance with regulatory requirements and brand guidelines in all marketing activities.
Requirements
- Bachelor's degree in Business, Marketing, Finance, or related field; MBA preferred.
- Minimum 10-15 years of marketing experience in banking or wealth management.
- Proven track record of leading successful marketing campaigns and teams.
- Deep understanding of wealth management products, including investments, insurance, and banking solutions.
- Strong digital marketing expertise across channels (SEO, SEM, social media, email).
- Excellent analytical skills with ability to derive insights from data.
- Outstanding communication and stakeholder management skills.
- Experience with regulatory compliance in financial services marketing.
- Strategic thinker with ability to execute tactically.
- Proficiency in marketing automation tools and CRM systems.