About the role
AI summarisedThis is a web content marketing specialist role at a global professional services firm (consulting). The position involves managing and optimizing web content to drive brand awareness and lead generation, working closely with marketing and digital teams.
BusinessFull-timeGeneral
Key Responsibilities
- Develop and execute web content strategies to support brand and marketing objectives
- Manage and update content on the company website using CMS platforms
- Optimize web content for SEO and user experience
- Collaborate with cross-functional teams to ensure content alignment with campaigns
- Monitor and analyze web performance metrics to inform content improvements
- Ensure brand consistency and adherence to guidelines across all web content
- Coordinate with external agencies and vendors as needed
- Support A/B testing and personalization initiatives
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field
- 3-5 years of experience in web content marketing or digital marketing
- Proficiency in CMS platforms (e.g., Adobe Experience Manager, WordPress)
- Strong understanding of SEO best practices
- Excellent copywriting and editing skills
- Analytical mindset with experience using web analytics tools (e.g., Google Analytics)
- Ability to manage multiple projects and meet deadlines
- Strong stakeholder management and communication skills
- Experience with HTML/CSS is a plus
- Knowledge of marketing automation tools is preferred