About the role
AI summarisedProduct Marketing Manager role at Syfe in Singapore.
Wealth ManagementOnsiteMarketing
Key Responsibilities
- End-to-End GTM Ownership: Lead the strategy, launch objectives, and execution plans for new products to drive immediate adoption and long-term growth.
- Strategic Positioning: Translate technical product features into compelling, jargon-free messaging that resonates with investors and differentiates the brand.
- Customer & Market Intelligence: Synthesise insights from user feedback and competitive analysis to act as the "voice of the customer" and influence the product roadmap.
- Growth-Focused Campaigns: Partner with performance teams to develop acquisition campaigns that connect product value to user benefits while hitting ROAS targets.
Requirements
- 5+ years of experience in product marketing, or similar experience from within a tech company.
- Strong copywriting skills and ability to create content that simplifies product complex ideas.
- Proven in launching new products to customers in a tech company.
- Experience leading product marketing campaigns from concept to execution.