About the role
AI summarisedThis role is for an Influencer Marketing Senior Associate in the APAC region, focused on building go-to-market infrastructure for YouTube's creator ads solutions. The position involves shaping priorities, commercializing AI-powered creator ad products, and driving growth through strategic enablement of agency partners. The ideal candidate has experience in digital advertising, influencer marketing, and partner ecosystem management.
BusinessFull-timeGeneral
Key Responsibilities
- Define and lead the GTM strategy to drive adoption of Google advertising products in influencer campaigns, ensure business health and agency scalability.
- Empower specialized IMAs and HoldCos with the necessary tooling, integrations, and capabilities to maximize creator-related advertising on YouTube.
- Represent partner needs to internal teams to advocate for product requirements and commercialize next-generation, AI-powered creator ad solutions.
- Identify and pursue growth opportunities within the influencer landscape to accelerate third-party partner business and expand YouTube's creator ecosystem.
- Serve as a regional expert on APAC's social landscape while building cross-functional relationships to ensure flawless operational execution.
Requirements
- Bachelor's degree or equivalent practical experience.
- 4 years of experience with digital advertising, consultative sales, business development, go-to-market strategy, or digital marketing.
- Experience in identifying and partnering in brand agreements and advertising agreements.
- 5 years of experience in GTM, business development, or account management within influencer marketing and social advertising.
- Ability to manage HoldCos or IMAs, with knowledge of their budgets and decision-making.
- Ability to build GTM infrastructure and scaling product adoption across complex partner ecosystems.
- Ability to commercialize AI-driven creator tools and translate partner feedback into product requirements.
- Ability to turn complex technical solutions into compelling commercial narratives for executive stakeholders.
- Ability to have a proactive, analytical approach to driving results within fluid tech environments.