About the role

AI summarised

Strategic Marketing Manager role at Airbus Defence in the APAC region, responsible for developing and implementing regional marketing plans, portfolio storytelling, and driving long-term customer engagement. The role involves aligning European marketing teams with local business objectives, managing trade-shows and events, and acting as the primary marketing interface for Key Account Managers.

AerospaceFull-timeGeneral

Key Responsibilities

Develop and implement an integrated regional marketing plan that mirrors our business objectives.
Create and deliver compelling non-product-specific initiatives, from digital marketing to showcasing site capabilities and future portfolio views.
Drive long-term customer engagement by analyzing country-specific business trends and developing initiatives that influence the lead pipeline years into the future.
Act as the primary Marketing interface for our Key Account Managers (KAMs), ensuring they have the tools, materials, and portfolio insights they need to win.
Master the definition and deployment of Marketing tools for the region and beyond.
Own the regional stage by implementing sponsorships, leading regional conferences, and ensuring APAC's voice is heard during major corporate events.
Guide the APAC team through the Customer Feedback process, analyze insights, coordinate high-priority follow-ups with KAMs, and turn raw feedback into actionable marketing strategies.

Requirements

Bachelor's Degree in Business, Aerospace Engineering, Engineering or related.
At least 5 years of professional experience in a similar marketing role or related.
Past experience in military and/or defence preferred.
Experience in leading and coordinating marketing and supporting campaigns and business growth.
Experience in ensuring that the market segment specific requirements are met.
Experience in closely working with the campaign, sales teams and on the other side with the product and portfolio.
Experience of the all the 4Ps of marketing.
Strong experience in developing and deploying marketing tools and applications.
Confident in working with high-level of customers and top management in providing a solid marketing view relating to the specific activities.
Ensuring that the implementation of marketing activities meets the set targets.
Possesses both a strategic view and hands-on approach e.g. produce content.