Siemens

Marketing Operations & Data Specialist

Siemens
Advanced Manufacturing & ElectronicsBrno - Jihomoravský kraj - Czechia | Dubai - Dubai - United Arab Emirates | Madrid - Madrid - Spain | Ostrava - Moravskoslezsky kraj - Czechia | Prague - Prague - Czechia | Singapore - Central Singapore - SingaporeFull-time5 days ago

About the role

AI summarised

This role is for a Marketing Operations & Data Specialist at a global technology/industrial automation company. The specialist will architect automation workflows, integrate data pipelines, and leverage AI to scale content and optimize marketing operations globally.

IndustrialFull-timeMarketing

Key Responsibilities

  • Architecting Intelligent Workflows: Designing and managing end-to-end automation using Microsoft Power Automate, n8n, and RPA platforms like UiPath to streamline global marketing operations.
  • Turning Data into Strategy: Integrating Snowflake and Power BI to engineer data pipelines and create high-impact visualizations that drive campaign decisions.
  • Scaling Content with AI: Leading the charge on generative AI integration to revolutionize how the team creates, distributes, and localizes content across global channels.
  • Bridging Global Gaps: Collaborating with international teams to identify process pain points, establishing best-practice frameworks, and centralizing media assets with consistent metadata.
  • Ensuring Technical Integrity: Building scalable, secure integrations via APIs and Python/JavaScript scripting while maintaining rigorous cybersecurity and version control standards.
  • Optimizing the User Experience: Analyzing campaign effectiveness through custom dashboards and refined UI/UX interfaces to present clear insights to stakeholders.

Requirements

  • Proven Track Record: You bring 2–5 years of professional experience in marketing operations, data science, or a highly technical marketing role.
  • A Technical Polymath: You have a solid background in Data Science, CS, or Marketing Informatics, with deep expertise in at least one core area (Automation, AI, or Data Management).
  • A MarTech Architect: You have hands-on experience building complex workflows and integrating third-party tools into a cohesive marketing tech stack.
  • A Data Fluent Strategist: You are proficient in ETL processes and modern data environments like Snowflake, with the ability to translate 'big data' into 'big ideas.'
  • An AI Pioneer: You stay ahead of the curve with AI/ML models, generative AI, and prompt engineering to keep the business at the cutting edge.
  • A Cross-Functional Communicator: You can translate complex technical concepts for non-technical stakeholders and thrive in multicultural, global environments.
  • A Creative Problem-Solver: You are a solutions-oriented thinker who isn't afraid to challenge conventional methods and propose innovative improvements.