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Dyson

Senior Retention Strategy and Content Manager

Dyson
Consumer ElectronicsSingapore - St James Power Station HeadquartersFull-time2 days ago
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About the role

AI summarised

This is a senior retention strategy and content manager role at a technology/software company. The role focuses on developing and executing retention strategies and content to improve customer loyalty and reduce churn.

Consumer ElectronicsFull-time

Key Responsibilities

  • Develop and execute comprehensive retention strategies to increase customer loyalty and reduce churn.
  • Create and manage content across multiple channels including email, in-app, and web.
  • Analyze customer data to identify trends and opportunities for retention improvement.
  • Collaborate with product, marketing, and customer success teams to align retention initiatives.
  • Design and implement A/B tests to optimize retention campaigns.
  • Monitor and report on key retention metrics and campaign performance.
  • Manage the content calendar and ensure timely delivery of retention content.
  • Segment customer base and tailor content to different lifecycle stages.

Requirements

  • 5+ years of experience in retention marketing, customer lifecycle management, or related field.
  • Proven track record of developing successful retention strategies.
  • Strong content creation and copywriting skills.
  • Experience with CRM platforms and marketing automation tools.
  • Proficiency in data analysis and using insights to drive decisions.
  • Excellent project management and organizational skills.
  • Ability to work cross-functionally and communicate effectively.
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Experience with A/B testing and experimentation.
  • Knowledge of customer segmentation and personalization techniques.