About the role
AI summarisedMarketing Lead for Apple Services in Southeast Asia, responsible for driving product adoption, engagement, and retention across App Store and Apple Media Products. Leads a team of marketers and executes high-standard marketing programs through owned and partner channels.
TechnologyFull-timeMarketing
Key Responsibilities
- Leading a team of marketers
- Driving product adoption, engagement and retention across a variety of subscription businesses
- Making sure marketing programmes are executed to the highest standards and with the maximum effect
- Focusing on owned and partner channels as key drivers for growth
Requirements
- Subscription marketing skills
- Proven project management skills, to collaborate with multiple partners, prioritise high impact activities, and keep sophisticated projects moving forward
- Outstanding leadership skills, with the ability to lead by example and be very hands on with programmes and campaigns
- Partnership skills across carrier, media and retail
- A real passion for technology, content, art and culture
- Excellent communication skills with the ability to build positive relationships with partners both internally and externally
- Growth track record, with experience running consumer lifecycle or growth campaigns across multiple channels
- Deep knowledge of marketing tools, strategies and industry trends
- Understanding of the iOS ecosystem, monetisation, customer engagement and acquisition models
- Results-oriented and analytical, with a focus on attention to detail