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CBRE

Advertising & Promotion Manager (Retail Mall Management)

CBRE
BusinessSingapore - SingaporeFull-time4 days ago
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About the role

AI summarised

This role is for an Advertising & Promotion Manager at a shopping mall within a global real estate services company. The manager will plan and execute promotional activities to increase shopper traffic, manage A&P budgets, liaise with tenants and agencies, and oversee media and public relations. The position requires a Bachelor's degree in Marketing or Advertisement and 5-8 years of related experience, with preference for retail property experience and team management.

BusinessFull-timeMarketing, Property Management

Key Responsibilities

  • Draw up an overall marketing communications program and possible solutions for the shopping mall and the necessary budget to meet the business strategy of the shopping mall.
  • Plan and prepare A&P materials and activities to increase sales within the shopping mall, working with advertising agencies, media partners and tenants including the conceptualisation, planning, creative co-ordination and implementation.
  • Tenant liaison on A&P including soliciting Tenants' feedback by conducting Tenant's meetings, surveys, etc. in respect of the A&P materials and activities.
  • Liaison with contractors (on contracts, licences, fees, negotiation, etc), ad agencies and design houses (monitor creative, copy and execution of the advertisements), printers, distribution vendors, authorities, statutory boards and other relevant parties.
  • Source for sponsorships for promotions and events.
  • Obtain all necessary approvals from the relevant authorities for licences required in relation to the execution of the marketing communications project or ensure that the appointed third party supplier obtains the necessary approvals of the authorities.
  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
  • Propose A&P budget and monitor and track expenditures.
  • Review reports / post event analysis for promotions and events.
  • Manage the loyalty program by reviewing the rewards mechanism from time to time to ensure its competitiveness in the industry, and to grow member databases and achieve customer retention.

Requirements

  • Bachelor's degree from Marketing/Advertisement.
  • Minimum of 5-8 years of related experience and/or training.
  • Prior specialty A&P experience in Retail properties will be preferred.
  • Team management experience is required.
  • Strong verbal and written communications skills.
  • Good interpersonal skills to work with landlords, tenants and people at all levels.
  • Good proficiency in MS Office.