About the role
AI summarisedThe Marketing Communications Manager, Lab Solutions APJ drives commercially focused marketing communications and campaign activation across the Asia Pacific Japan (APJ) region. This role translates global marketing strategies into regionally relevant programs that strengthen brand presence and support business growth across diverse APJ markets, requiring close collaboration with product marketing, commercial leaders, and country marketing teams.
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Key Responsibilities
- Translate global marketing communications strategies into APJ-relevant campaigns and initiatives aligned with regional business priorities.
- Develop and implement regional Marcom frameworks, campaign structures, and messaging guidance for consistent activation across APJ markets.
- Partner with business line marketing leads and commercial teams to translate product positioning into effective regional go-to-market programs.
- Lead the planning and execution of regional marketing activities supporting product launches, portfolio campaigns, and key strategic initiatives.
- Define and monitor campaign KPIs and marcom effectiveness metrics to measure impact and guide continuous improvement.
- Contribute to the development and execution of APJ communications and social media strategies, ensuring consistent brand messaging.
- Be responsible for APJ regional internal communications initiatives, including Townhalls and monthly newsletters.
Requirements
- Bachelor’s or master’s degree in Marketing, Business, Communications, or a related field.
- Several years of experience in marketing communications, commercial marketing, or branding.
- Experience managing regional marketing initiatives is highly desirable.
- Proven ability to drive brand development and visibility within the Diagnostics Lab Solutions space.