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Lenovo

4P Manager

Lenovo
ElectronicsSINGAPORE, Central Singapore, SingaporeFull-time2 weeks ago
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About the role

AI summarised

This role is a product management position at a technology company, responsible for end-to-end 4P execution (Product, Price, Place, Promotion) for Lenovo's consumer portfolio. The manager partners with country sales and regional product teams to drive profitable growth, market share expansion, and product competitiveness through demand generation, go-to-market execution, and competitive analysis.

ElectronicsFull-timeSales

Key Responsibilities

  • Partner with Country Sales and Regional Product Management teams to maximise margin performance and drive market share growth across the managed consumer product portfolio.
  • Own the planning, development, and execution of country‑level demand generation programs, aligned with quarterly and annual financial targets.
  • Monitor sell‑out performance and key business indicators (weekly, monthly, quarterly), proactively initiating corrective actions to ensure targets are achieved.
  • Provide strategic input into annual and quarterly business planning cycles, including analysis of units, product mix, AUR, revenue, and margin performance.
  • Identify and activate strategic alliance and partnership opportunities to accelerate business growth and expand market reach.
  • Co‑own country forecast accuracy together with Country Sales and Regional PM teams, ensuring robust demand planning and supply readiness.
  • Lead product positioning by effectively differentiating Lenovo offerings from competitive alternatives and creating strong customer preference.
  • Engage directly with customers and sales teams to understand customer needs, recommending and positioning the most appropriate Lenovo solutions.
  • Conduct detailed analysis of competitors' specifications, pricing, and promotions, translating insights into competitive product specifications, pricing strategies, and sell‑out programs.
  • Develop and execute product launch and lifecycle management plans, ensuring timely, high‑impact go‑to‑market execution.
  • Design and manage consumer promotional programs, with a clear understanding of promotional mechanics and ROI.
  • Collaborate cross‑functionally to ensure consistent and effective execution across channels and routes‑to‑market.

Requirements

  • Strong understanding of product lifecycle management, launch planning, and end‑of‑life strategies.
  • Solid knowledge of consumer promotional program mechanics and market dynamics.
  • Good understanding of corporate and consumer customer buying behaviours.
  • Strong familiarity with PC and 3C technologies.
  • Maintain a deep understanding of competitive offerings, strategies, and market movements.
  • Strong results‑driven mindset with demonstrated ability to deliver against financial targets.
  • Excellent interpersonal and stakeholder management skills, with strong attention to detail.
  • Ability to influence, negotiate, and drive outcomes in a matrix environment.
  • A collaborative team player who values win‑win solutions and cross‑functional partnership.
  • Strong verbal and written communication skills, with the ability to articulate insights clearly and effectively.